LogoNature is an educational non-commercial website. It’s aim is to collect information about successful graphic identities and organise that information according to different criteria by allowing the user to search examples according to different specifics like: company name, country of origin, type of activity, sector of activity, designer, agency, country of design, year of production, type of identity, sub-type of identity and key words related to the visuals. The website also allows its users to filter and compare logos from it’s database.

There are thousand if not million of operating logos nowadays. The number of those not in use any more is probably even bigger. Of course not all of these logos are worth mentioning. Nevertheless, there are many interesting examples which deserve not to be forgotten but to be studied.

Every now and then there comes a publication presenting a selection of logos. Unfortunately, despite how good a publication is, there are always a substantial number of good examples which are not included and that is understandable. A publication is limited by time and budget. An online database on the other hand is not constrained that much from such limitations. It could also allow cross-references, comparisons, filtering and advanced search all of which could be very useful for the design community.

Nowadays, more than ever, designers run the risk of creating proposals similar to existing ones. We hope that with our website we could contribute to the creation of more unique graphic identity solutions.

The categorisation of logos is to a curtain extend a subjective process. There are different approaches and herewith we would like briefly to explain the logic of ours. The logos are categorised in three basic groups: logotypes (based on letters, figures or punctuation marks); symbols (based on pictorial forms); logotypes + symbols (consisting of a combination of the first two). Each of those groups is divided into few sub-groups not based so much on formal qualities, but on conceptual ones.

    with figures
    with initials
    with names

        with dots
        with lines
        with shapes

        depicting its name
        depicting its origin
        depicting something else

logotypes + symbols
        with figures
        with initials
        with names
        depicting its name
        depicting its origin
        depicting something else

It is important to note that some logos could be part of more than one subgroup. For example a logotype could include a name and initials and at the same time be semantic.

• Adrian Frutiger, “Type sign symbol”, Zurich, 1980
• Adrian Frutiger, “Symbols and Signs: Explorations”, Niggli, 1999
• Alan Fletcher, “Beware wet paint: Designed by Alan Fletcher”, Phaidon, 1996
• Anton Stankowski, “Visual Presentation of Invisible Processes”, Hasting House Publishers
• Arthur Asa Berger, “Signs in Contemporary Culture”, Sheffield Publishing Company, 1999
• Eric Baker / Tyler Blik, “American trademarks: A compendium”, Chronicle Books, 2010
• Augus Hyland / Steven Bateman, “Symbol”, London, 2011
• Barbara Baer Capitman, “American trademark designs”, New York, 1976
• Ben & Elly Boss, “AGI: Graphic Design since 1950”, Thames & Hudson, 2007
• Beryl McAlhone / David Stuart, “A smile in the mind”, Phaidon Press, 2007 reprint
• “Corporate Design Systems 2: Identity Through Graphics”, Motoo Nakanishi and the CoCoMAS Committee, PCB International, 1983
• “Creative Review” magazine, April 2011
• David Caplan, Gregory Stewart, “British trademarks & symbols”, Peter Owen, 1966
• “Designing Identity: Graphic Design as a Business Strategy”, Marc English, Rockport, 2000
• Dieter Urban, “Trademarks + Corporate Symbols”, Novum Press, 1991
• Dirk van Ginkel, Paul Hefting., “Ben Bos: Design of a lifetime”, Amsterdam, 2000
• Egbert Jacobson, “Seven designers look at Trademark Design”, Paul Theobald Publishers, 1952
• Emily King, “Designed by Peter Saville”, Princeton Architecture Press, 2003
• Erhardt D. Stiebner, Dieter Urban, “Signs + Emblems: A Collection of International Examples”, Van Nostrand Reinhold, 1982
• “Eye” magazine # 67
• Fjodor Gejko, “Helmut Schmid: Design is attitude”, Birkhäuser, 2007
• Frederike Huygen, “Jurriaan Schrufer 1926-1990: graphic designer, pioneer of photo books, art director, teacher, art manager, environmental artist
• Gian Carlo Calza, “Tanaka Ikko: Graphic master”, London, 1997
• Heidrun Osterer, Philipp Dtamm, “Adrian Frutiger typefaces: The complete works”, Berlin, 2009
• Hugues Boekraad, “My work is not my work: Pierre Bernard design for the public domain”, Lars Müller Publishers, 2007
• “Idea” magazine # 327
• “Idea” magazine # 333
• “Idea” magazine # 335
• “Idea” magazine # 355
• “Identity Design That Works: Secrets for Successful Identity Design”, Cheryl Dangel Cullen, Lockport Publishers, 2003
• Ivan Chermayeff, Tom Geismar, Steff Geissbuhler, “Trademarks designed by Chermayeff & Geismar”, New York, 2000
• И.Е. Бахарев., “Товарный Знак”, Москва, 1997
• Jan Conradi, “Unimark International”, Lars Müller Publishers, 2010
• Jens Müller, “A5 / 07: Rolf Müller”, Lars Müller Publishers 2014
• Jens Müller, Julius Wiedemann, “Logo Modernism”, Taschen, 2015
• Johannes Erle, “Hello I am Erik”, Gestalten, 2014
• Josef Müller-Brockmann, “A history of Visual Communication”, Niggli, 1986
• Jost Hochuli, “Jost Hochuli: Printed matter, mainly books”, Verlag Niggli, 2002
• Karl Gerstner, “Karl Gerstner
• Lewis Blackwell, “20th-Century Type”, Yale University Press, 2004
• Магдалина Станчева, “Анонимния известен”, Пловдив, 2011
• Mario Piazza, “Bob Noorda design”, Moleskine, 2015
• Michael Evamy, “Logo”, London, 2007
• Michael Beirut, “Forty posters for the Yale School of Architecture
• Michael Johnson, “Problem solved”, 2002
• “Milton Glaser: Art is work”, The Overlook Press, 2000
• “Milton Glaser graphic designe”, The Overlook Press, 1973
• Odermatt & Tissi, Waser-Werlag, “Odermatt & Tissi: Graphic Design”, Zurich, 1993
• Toon Lauren, “Otto Traumann: Graphic design in the Netherlands”, 010 Publishers, 2001
• Paul Ibou, “Famous animal symbols Vol. 1"
• Paul Ibou, “Famous animal symbols Vol. 2"
• Paul Ibou, “Logobook 200 – Paul Ibou”, Zandhoven, 1990
• Paul Rand, “From Lascaux to Brooklyn”, 1996, ISBN 0 300 06676 7
• Paula Scher “Make it bigger”, Princeton Architectural Press, 2002
• Pentagram Design, “Pentagram marks: 400 Symbols and Logotypes”, London, 2010
• Per Mollerup, “Marks of excellence”, London, 1997
• Peter Hall, “Tibor Kalman: Perverse Optimist”, Booth Clibborn Editions, 1998
• Phil Baines, “Penguin by design”, Penguin Books, 2005
• Philip B. Meggs, “Meggs’ history of graphic design”, 2006
• Pierre Mendel & Lars Müller Publishers, “At first sight: Everyday Graphic Design”, Baden, Lars Müller Publishers, 2001
• Rene Knip, “Atelier Rene Knip”, 2004
• Richard Hollis, “Swiss graphic design”, Yale University Press, 2006
• Ruedi Baur, “Integral: Ruedi Baur and partners”, 2001
• “Seven Designers look at Trademark Design”, Paul Theobald, 1952
• Siracuse University, “Trademarks and symbols designed by M. Peter Piening”, New York
• Stanislaus von Moos, “Max Huber”, Phaidon Press, 2011
• Studio Bogerri, “Lo studio Bogerri 1933 1981”, Milano, 1981
• “Schweizer Signete. Trade Marks and Symbols”, Graphis Press, 1948
• Takenobu Igarashi, “World trademarks and logotypes Vol. 1
• “The Corporate Search for Visual Identity: A study of fifteen outstanding corporate design programs”, Ben Rosen, Van Nostrand Reinhold Company, 1970
• “The graphic language of graphic design
• “The New Guide to Identity:Wolff Olins: How to create and sustain change through managing identity”, Wolff Olins, Gower Publishing Limited, 1995
• “TM: The Untold Stories Behind 29 Classic Logos”, Mark Sinclair, Laurence King, 2014
• Tony Brook, Adrian Shaughnessy., “Manuals 1: Design & identity guidelines”, Unit editions, 2013
• Tony Brook, Adrian Shaughnessy, Sarah Schrauwen.,“Manuals 2: Design & identity guidelines”, Unit editions, 2014
• “Top symbols and trademarks of the world Vol. 1
• “Top symbols and trademarks of the world Vol. 2”
• “Top symbols and trademarks of the world Vol. 3”
• “Top symbols and trademarks of the world Vol. 4”
• “Top symbols and trademarks of the world Vol. 5”
• “Top symbols and trademarks of the world Vol. 6”
• “Top symbols and trademarks of the world Vol. 7”
• “Top symbols and trademarks of the world Vol. 8”
• “Top symbols and trademarks of the world Vol. 9”
• “Typography 32: The Annual of the Type directors club”, 2011
• “Typography 33: The Annual of the Type directors club”, 2012
• Bröhan Design Foundation, Berlin, “Wilhelm Deffke: Pioneer of modern logo”, Scheidegger & Spiess, 2014
• “World of logotypes: The trademark encyclopedia” Vol. 1
• “World of logotypes: The trademark encyclopedia” Vol. 3
• Yasaburo Kuwayama, “Trademarks and symbols Vol. 1”, New York, 1973
• Yasaburo Kuwayama, “Trademarks and symbols Vol. 2
• Yusaku Kamekura, “The graphic design of Yusaku Kamekura”, New York and Tokyo, 1973